What We do
Here at The Hit Farm our aim is to get more hits to your website and therefore more customers. Whether you run a global eCommerce site, a blog or you are running a local business our methods can help you increase your website visitors.
We help you achieve this by various means including Search Engine Optimization (SEO), Paid Search (PPC), Email Campaigns and Social Media Marketing. This is not the limit to our methods but these are the most popular and successful.
Search Engine Optimization
SEO is the process of getting your website higher in the search results on the major search engines such as Google and Bing for your business keywords. We analyse the keywords that you should be targeting and then optimize the content of your website and start building links to your site from other authority websites. This helps the search engines realize that your site is important for those keywords. the higher in the search results the more hits and therefore more customers you will get.
Pay Per Click
PPC stands for Pay Per Click and this is where you pay Google or another search engine or web service to display your advertisement, when a user clicks on your link you pay a predetermined amount for the click. An example of these adverts are found on most Google searches and are the ads at the top and right hand side of the search results.This is one of the quickest ways to get new visitors to your site for your target keywords.
One of the best methods of acquiring and keeping regular customers is by getting them to sign up to your email list. This is often done by offering a bribe of sorts such as a free ebook or just the promise of regular tips, tricks and offers from you.
There are also ways to buy email lists of people or businesses interested in certain services.
Social Media Marketing
Social media is very big these days and many businesses promote their services on Twitter, Facebook, Pinterest and other social media. After all it’s where their customers spend a lot of time.
The HitFarm can help your business grow using our expertise in these and other marketing methods so get in touch to discuss your options.
- On page SEO is the process of ensuring that your content and page/post set up is just how the search engines like it for optimum use of your keywords. There are many areas of on page seo, from keyword density, quality of content and navigational set up. These areas are often subject to change as search engines change their algorithms to try and provide the best customer search experience.
- Off page SEO is mainly the backlinks from other sites to your content. The more quality backlinks to your site the better in the search engine’s eyes. Each backlink is basically a vote for your site but of course the authority of the site linking back to you makes a difference as to how big a vote it is.
- Local SEO is especially important for companies that serve their local area. This would generally include tradesmen such as plumbers, roofers, electricians, etc., but also professional services such as lawyers and accountants that although they do not need to be local many customers like the idea that they could drop in and see their expert if they wanted.
Local SEO relies on the same principles as normal SEO but with a few twists. For example Google lists local businesses in what is know as a 3 or 7 pack. These are the results near the top of the search page that show businesses with their reviews and Google+ page links and usually show them on a map. Different criteria apply to how these sites are ranked and one important difference to normal SEO is the use of citations.
A citation is basically a listing of your Name, Address and Phone number in directories such as Yelp and Yellow Pages. It is important to keep these details in a standard format and good reviews on Google + and other review sites certainly can help in having customers/clients choose your business over and one of your competitors.
It is also useful to use a local digital agency as they will tend to have a better knowledge of the best way to rank in your area. For instance if your are interested in SEO Cardiff it would not be ideal to use a Birmingham based SEO company. Naturally a agency Cardiff would be more likely to have experience ranking in your area.